Deliverables: Brand Story / Creative Liaison / Client Liaison / Vendor & Production Management / Resource Manager / Press Management
Where Pastries and Pearls Collide
_West Village, New York City
Collaborated as a brand strategist for internal creatives and for the Postcard Bakery team to craft a visually captivating identity inspired by vintage Japanese postcards from the Taisho-Roman era of the 1920s. Drawing from this graphic language, we designed a customized type for a logo with deco influences and created bold, textural prints for packaging and bespoke wallpaper within the space. The design is a fusion of pastel colors, rich patterns, and retro forms, echoing the works of Yumeji Takehisa. This unique blend of visuals aims to transport guests into a realm where pastries and pearls collide, inviting them on a journey through time where East meets West in sweet and savory splendor.
