Deliverables: Brand Strategist / Brand Positioning / Narrative Brand Pillars / Brand Language & Copywriting / Naming / Visual Identity / Creative Liaison / Client Liaison / Vendor & Production Management / Resource Manager / Press Management / Set & Photo Producer / Digital Producer (website)
The Experience is the Souviner
_Nantucket & Martha's Vineyard, Massachusetts
After the radical success of Faraway Nantucket, there was an opportunity to define the brand's equity further. For Faraway to become a parent brand, I engaged by determining what unique signifiers define Faraway both visually and verbally as they grow. I built visual and verbal principles for the brand to unify and differentiate while preserving the overall brand integrity and mission.
The Faraway portfolio needed to clearly communicate differences in the property offerings and the adventurous experience to help guests visit more locations, visit with more engagement, and love them for it. To avoid brand fragmentation, we developed a brand architecture that visually rationalized the hotel's portfolio (Nantucket, Martha's Vineyard, and more to come). To create synergy between the locations while reinforcing the parent brand equity.
Results: Ahead Award Winner, Top 100 Hotel's Travel & Leisure, Best Hotel Nantucket Forbes, Most Charming Boutique Hotel in US Vogue
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