CV

Liz Rose is a creative leader, brand activist, and strategist whose areas of expertise include luxury hospitality, corporate identities, beauty, & lifestyle brands. With over a decade of experience, she has a blend of strategic vision, creative brand building, and creative leadership that pushes boundaries and delivers change.

She has created dynamic strategies companies such as Bobbi Brown, Target, Nestle, Disney, Vera Wang, General Mills, Burt’s Bees, Coca-Cola Company, CBS Sports, SoundCloud, and more.

From 5-9 pm, you can find Liz Rose making Totella’s (tote bags out of abandon umbrellas).

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Skills & Capabilities

Brand Management Content Creation Experience Design
Brand Strategy Naming Resource Management Budget Tracking Client Development Plans Mentor & Team Development
Creative Leader Client Liaison Project Management
Burn Reports Growth Development Brand Architecture
Copywriting RFPs/Proposal Creation Producer

Experience

Sept 2021 - Present

Manager Director | LMNOP Creative

Serving in a leadership role for the company; responsible for providing strategic leadership and direction across all engagements—from driving strategy, marketing, profit/loss and overall vision of individual client projects to galvanizing the internal team behind a shared vision.

Provide strategic leadership and direction for the company, driving strategy and vision for client projects.
Lead cross-functional teams, collaborating with clients and external vendors to achieve business goals.
Collaborate with global organizations to oversee processes and drive innovation in design.

CLIENT LIST - Our Habitas Hotels, Faraway Hotels, Blue Flag Capital, Tonchin, Patterson Flynn, Brooklyn Kura, Lysée, Mosaic Hotel Group, Infinite Hospitality, Nami Nori, Postcard Bakery, Lysée

July 2017 - Sept 2021

Senior Strategist & Account Director | BEARDWOOD&CO

Driving and defining best practices for the agency. Responsible for project growth strategies, and financial pipeline. Hold senior level relationships with clients to ensure flawless delivery of branding and design services.

Coordinate with Senior Creative Director to align vision with strategic narrative goals.
Develop and implement successful marketing strategies to drive brand awareness and growth.
Manage budgets and resources effectively, allocating resources to maximize ROI and achieve business objectives.

CLIENT LIST - Colgate-Palmolive, eos, Softsoap, Hyatt Hotels, Lady Speedstick,
Posman Books, Rockport, Irish Spring, Hill’s Portfolio, Diageo, Mrs. Meyers, SC Johnson, Sperry, Celestial Seasonings

Feb 2016 - July 2017

Senior Account Manager | CHASE DESIGN GROUP

Oversaw all aspects of creative projects, ensuring alignment with strategic narrative goals.

Influence on projects is felt before a brief is written until after the job is complete, collaborating cross-functionally with clients and external vendors, leading internal teams, building relationships, and solving internal and external goals.
Foster strong relationships between the agency and clients, ensuring client satisfaction and retention.
Collaborate with executive, creative, strategy, and production teams to articulate design rationale and ensure brand consistency.

CLIENT LIST - Procter & Gamble, Aquafina, Swiffer, Nestlé, Mr Clean, Flash, Better Together, PespiCo, Mike's Hot Honey