Nice Ride Minnesota
Public bicycle systems are actively operating in countries all over the world from Stockholm to Santiago, Montreal to Shanghai. There are 130 systems in almost every culture as well as climate.
The Minneapolis Bike Share Program, received a $1.75 million grant from Bike Walk Twin Cities, in the attempts to improve alternative transportation. The focus of this program is to:
Avoiding vehicular congestion
Reducing our carbon footprint
Less dependence on fossil fuels
More efficient movement from place to place
More opportunities for healthy physical activity
More interesting personal experiences interacting with the city
A growing affinity to make other changes in all modes of transportation
A sense of civic pride
The MN Bike Share Program will have 1,000 bikes that will be available in 80 secure, self-service kiosks throughout Downtown Minneapolis, the U of M Campus, and Uptown from April-November.
I’m always looking for opportunities to contribute and enrich our community meanwhile promoting smart environmental solutions. The MN Bike Share Program turned to Duffy & Partners where I was able assist with the development of the name, brand strategy, all design related elements and modeling in advertisements.
“The name, Nice Ride, pays homage to the cultural reference of ‘Minnesota Nice’, while also capturing the ‘nice’ traits of the program. It’s a nice way to get around town, it’s a nice way to be green, and it’s already part of the biking culture vernacular, as in ‘hey, nice ride!’” comments Joe Duffy
Watch for the Nice Ride kick-off event downtown Minneapolis at Peavey Plaza at noon on June 10th, 2010.