Love How, What, Where You Want

When styling your responsible for visually tell the story.

My goal on the ROBOTlove shoot was to make the photographs look as though there wasn’t a stylist involved, to portray familiarity to the consumers – a day in the life. The concept was to glimpse at where ROBOTlove adds just a little “LOVE” to your life.

There was little set design, it more about finding locations and using props on-hand to get the desired impression. We didn’t want anything too contrived. We wanted the consumer to envision their personal spaces not the one we are presenting.

The real secret to this shoot was the mastery of color, composition, style and design. In the ads, for instance, the focus should be on the text and logo, letting the atmosphere amplify the message.